For the launch of Fall 2010 I designed an interactive, ad-libs style experience. Customers would populate blanks (which were associated with a particular product) with keywords (which were associated with a product style) and their choices would populate a unique Fall Style PDF just for them.
During our partnership with Michael Bublé I designed an experience centered on planning your perfect evening before seeing Michael live. I worked with one of our in-house photographers to create a backstage vibe for our hero images.
The launch of the Coldwater Creek swim line centered on a set of 3 curated collections. Each set was designed to let you mix and match pieces keeping your look fresh all vacation long. I led concepting and execution for the digital channels including site, email, and ads.